A vibrant and engaging social media campaign designed to celebrate the spirit of Halloween through dance and creativity. The project entailed orchestrating a user-generated content competition, encouraging participants to showcase their unique costumes and dance moves for a chance to win exciting prizes, including a grand trip to Universal Studio's Halloween Horror Nights. The campaign fostered a sense of community engagement and festive excitement, bringing together Halloween enthusiasts to share their love for the holiday while promoting Bojangles' brand presence.
Mood Board, Grids, Landing Page
Adobe Photoshop
